The New Bedford Whaling Museum has recently experienced a significant surge in visitors, reaching its highest attendance levels in over 10 years.
The museum reports that, compared to the same period in 2024, overall visitation during the first quarter of 2025 rose by 16.2% across all categories. Notably, the number of school groups touring the museum jumped by 27.9% year over year.
“While we can point to certain tactics that led to this success, what it comes down to is that we offer an incredible experience that resonates with visitors of all ages and backgrounds,” said Museum CEO Amanda McMullen.
According to statistics in the General Manager's report at May's MBTA Board Meeting, the recently opened South Coast Rail could have been a major component to the increase.
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