WSAR is the number one AM radio station on the South Coast. With its studios and transmitter in Somerset, Massachusetts, it broadcasts on 1480 kHz. Its transmitter power output is 5,000 watts (unlimited hours) using two towers at 1 Home St. in Somerset.
WSAR has offered programming through hurricanes, blizzards, wars and national emergencies. WSAR broadcast notice of the beginning of World War I and the end of World War II. The station broadcast news of the Attack on Pearl Harbor, the assasssination of President John F. Kennedy, the devastating Kerr Mill fire and also stayed on the air, around the clock, during the Blizzards of 1978, 2013, 2015, the Notre Dame Church fire, the events of 9/11 and the 2014 Fall River Mayoral Recall among many other historic events.
WSAR is also called the "Voice of the Southcoast" because special guests, callers, politicians and other influential newsmakers and community leaders dominate the airwaves while WSAR's personalities engage and challenge them.
The station's current format is news, talk and sports although in earlier decades it was a full service music station playing Top 40 hits. Today, WSAR's flagship programs are The Bristol County Breakfast Club with Hector "Happy Hec" Gauthier in the Morning, The WSAR Newsroom, and The Will Flanagan Show.
WSAR also carries live game coverage for the Boston Red Sox, New England Patriots and the Boston Celtics. We've broadcast the three unforgettable Red Sox World Series, the Patriots' five Super Bowl victories and the Celtics during their successful seasons in the 70's and 80's and their Championsip in 2008.
The station is also committed to community service, broadcasting coverage over the years of Fall River Celebrates America, Michael's Fund, American Cancer Society Relay for Life, the Southcoast Health Expo, Operation Christmas, We Can Food Drive, and a host of other special events throughout the Southcoast.
Current owners Jim and Bob Karam, successful and respected businessmen, are committed to quality local
broadcasting and are deeply involved in the community.
On November 30, 2021, Bristol County Broadcasting, LTD, licensee of WSAR, 1480 kHz, Fall River, MA filed an application with the Federal Communications Commission for renewal of its broadcast station license. Members of the public wishing to view the application or obtain information about how to file comments and petitions on the application can visit publicfiles.fcc.gov, and search in WSAR's public file.