FALL RIVER — You have 30 seconds — quick, name the first thing that comes to your mind when you think of Fall River.

Was it “birdwatching”?  

Amazon seems to think so. 

An ad for the online retail giant, which has been playing on TV stations and embedded in podcasts in recent days, pitches Fall River as the home of "historic charm, great birdwatching, and an Amazon warehouse.”  

Read more from Dan Medeiros at heraldnews.com.