FALL RIVER —  A TV show taped in Fall River last summer focused on the wealth of outdoor activities available within the city limits. The challenge now, city tourism experts said, is to learn from this experience and help visitors explore Fall River for themselves. 

“I think that Fall River has an outdoor brand that is really undersold,” said city forester Mike Labossiere.  

He was one of several locals profiled in an episode of "Explore New England,” a TV series devoted to outdoors travel tourism available on NESN, YouTube and Roku. Labossiere, “Explore New England” host and executive producer Tom Richardson and many others joined a panel hosted by Viva Fall River’s Executive Director Patti Rego at the Fall River Arts and Culture Coalition’s new Ignition Space at 44 Troy St., where people with a stake in Fall River tourism watched the episode and talked strategy to bring in new customers. 

Read more Dan Medeiros at heraldnews.com.