Staff

Happy Hec

Contact Happy Hec for advertising information: 508-678-9727 ext 23

The SouthCoast Morning news is the SouthCoast's premier morning show and is heard daily from 5am to 9am exclusively on 1480 WSAR. Join Happy Hec Gauthier, with co-hosts Joann and Carol and their variety of guests for the most spirited morning show in the region as they discuss everything from TV to politics to sports and everywhere in between! The Bristol County Breakfast Club (BCBC) is the only place to hear everybody's favorite WSAR personality, Hector Gauthier. The broadcast legend has represented the heart and soul of the Greater Fall River community for more than 40 years and is taking that passion for the area into a new era for WSAR programming. Listen live to The BCBC to keep up to date on the latest traffic conditions during your morning commute as well as the region's most accurate and dependable forecast from the St. Anne's Credit Union Weather Center. For 87 years in the SouthCoast, there's been no better station to wake up to than 1480 WSAR...Happy Hec and the Breakfast Club aim to keep it that way!

On-Air Schedule
Monday 05:00am - 09:00am Bristol County Breakfast Club
Tuesday 05:00am - 09:00am Bristol County Breakfast Club
Wednesday 05:00am - 09:00am Bristol County Breakfast Club
Thursday 05:00am - 09:00am Bristol County Breakfast Club
Friday 05:00am - 09:00am Bristol County Breakfast Club

FCC Posting

On November 30, 2021, Bristol County  Broadcasting, LTD, licensee of WSAR, 1480 kHz, Fall River, MA filed an application with the Federal Communications Commission for renewal of its broadcast station license.  Members of the public wishing to view the application or obtain information about how to file comments and petitions on the application can visit publicfiles.fcc.gov, and search in WSAR's public file.

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